IDeaS Revenue Solutions has introduced Rate Data Advantage (RDA), a new enhancement designed to give revenue teams a more detailed and dynamic understanding of their competitive landscape.

The solution builds on the company’s analytics capabilities by delivering more granular visibility into how properties are positioned across room types, products, stay patterns, and distribution dynamics. By widening the data pool, hotels can identify incremental revenue opportunities and react with greater precision.

With travelers becoming increasingly price-sensitive, operators are under pressure to make faster and more accurate pricing decisions. RDA addresses this by leveraging a significantly expanded set of consumer rate-shopping data, allowing teams to evaluate performance not only against headline rates, but across the finer variables that shape demand.

According to IDeaS, combining its forecasting tools with the additional intelligence from RDA enables a deeper level of analysis, helping commercial teams detect opportunities that might otherwise remain hidden within smaller or simplified data sets.

What Rate Data Advantage brings to revenue teams

• Broader competitive visibility – Move beyond a narrow compset and detect market movements across a wider landscape.
  

• Greater pricing accuracy – Analyze rate structures, room categories, restrictions, keywords, and trend patterns in more detail.
  

• Faster, more confident decisions – Surface anomalies and shifts quickly through high-quality analytics.
  

• Automated normalization – AI handles complex room and rate matching to maintain comparison accuracy.
  

Sanjay Nagalia, co-founder, COO and CTO of IDeaS, said operators are only beginning to unlock what becomes possible when market understanding becomes both continuous and comprehensive.

“With the right data, hotels can strategize ways to drive the performance of individual room types and compete in more specialized arenas within hospitality. Rate Data Advantage is the latest capability from IDeaS powering smarter, more profitable commercial decisions.”

The enhancement is currently being rolled out selectively to existing clients.

About IDeaS Revenue Solutions

IDeaS provides AI-powered revenue management technology for hotels, resorts, chains, cruise operators and other hospitality businesses. With more than 30,000 installations worldwide, the company focuses on helping organizations optimize revenue, improve profitability, and create connected commercial strategies.