Revenue management today is no longer about reacting fast — it’s about reacting early. Demand signals appear months before the market shift becomes obvious, but without the right tools they are easy to miss.
We at hotellab have rolled out a new feature: Alerts & Notifications. At first glance, it may sound simple — notifications about changes in your data. But in reality, it solves a much deeper problem in day-to-day revenue management: knowing when to pay attention.
What are Alerts & Notifications?
Alerts & Notifications are system-generated messages that draw attention to situations that may affect revenue optimization. They are not reports or dashboards, as they are not designed to show everything.
Their purpose is to highlight non-obvious changes that can affect pricing, availability, or strategy, thus helping revenue teams answer recurring questions:
- Did something important change that I should react to?
- Is future demand shaping up differently than expected?
- Is something preventing the RMS from optimizing properly?
Instead of requiring constant manual checks across multiple screens and reports, hotellab pushes these insights at the moment they become meaningful.
These signals can take many forms — from unusual booking activity far in advance, to early competitor repositioning or subtle shifts in future availability. On their own, they rarely trigger urgency. But found early, they often define the success of a revenue strategy.
Alerts & Notifications are fully configurable and should be tailored to your hotel’s size, business mix, and planning horizon.
Why dashboards alone are not enough
Dashboards play a crucial role in revenue management. They provide context, trends, and the ability to analyze performance in detail. But dashboards are “passive” — they assume that someone is looking at the right data at the right time.
Alerts work differently: their role is not to explain everything, but to signal that something has changed in a way that may require action.
This distinction becomes especially important on longer booking horizons. Early signals are often fragmented and weak. They may not stand out clearly on a dashboard, but they can still be strategically significant. Alerts & Notifications are built to surface those moments.
Why Alerts & Notifications matter for hoteliers
The best revenue decisions are rarely made at the last minute, because when hotels act early, they have more options.
And reacting early allows hotels to:
- adjust prices gradually instead of making sharp last-minute increases
- apply restrictions calmly instead of under pressure
- protect availability before options start to narrow
When demand is already obvious, many of these options are gone.
Alerts & Notifications help revenue teams move from reacting late to acting early. This is especially important for long-range dates, where early signals are weak but the impact of early action is high.
