For years, Hotel Claridge has stood as a symbol of comfort and elegance in Madrid, welcoming guests with its renowned service. Behind the scenes, however, the team faced challenges in optimising their revenue management. Data gathering was slow, demand shifts were difficult to monitor, and manual processes were slowing decisions.

That’s when BEONx stepped in. Having been familiar with BEONx from its early days, Hotel Claridge appreciated the platform’s personalised approach and smooth communication—factors that played a key role in their choice to implement it.

The challenge: Limited data visibility and lack of agility

Like many hotels, Hotel Claridge was struggling to manage revenue effectively with outdated, manual processes:

• Manual data handling slowed down operations and increased the risk of errors.
• A lack of system integration made it difficult to get a clear, unified view for pricing decisions.
• Demand fluctuations often went unnoticed, leading to missed revenue opportunities.
• The team lacked automation tools, relying heavily on manual, instinct-driven decisions without real-time insights.

“We needed to act faster, spot demand shifts earlier, and trust our pricing decisions more.”

The solution: Data-driven recommendations and pricing confidence

With BEONx, Hotel Claridge gained the automation, accuracy, and confidence needed to strengthen its revenue strategy. Key benefits included:

• Smart recommendations: Data-backed suggestions that helped refine pricing approaches.
• Improved agility: Faster updates and quicker responses to changing market conditions.
• Personalised support: A close partnership with the BEONx team, always ready to help when needed.

“The platform streamlined our processes and gave us the confidence to be more assertive when adjusting our rates.”

The results: Stronger revenue and smarter strategies

Since adopting BEONx, Hotel Claridge has achieved clear, measurable improvements:

• ADR growth: Between 10% and 20%
• Occupancy increase: 5% to 10%
• Greater efficiency: Less time spent on routine tasks, allowing the team to focus on strategy
• Enhanced market position: Optimised pricing strategies that align with demand trends and competitor behaviour

But perhaps the most significant gain has been confidence. BEONx’s intelligent recommendations have helped Hotel Claridge consistently exceed both RevPAR and ADR targets, while simplifying daily revenue management tasks.

“We’re extremely satisfied with BEONx—not just the platform itself, but the personal support, especially when unexpected challenges arise!” says Juan Luis de Lucas, Director of Hotel Claridge.