Embarking on a New Journey

Over the last decade, OTA Insight has expanded its team and platform, introducing groundbreaking products and making strategic acquisitions that contribute new capabilities and expertise to our clients and partners. We've evolved from a rate shopping tool into a comprehensive enterprise-grade commercial platform, reimagining how the travel & hospitality industry approaches data and strategic decision-making.

Today, with over 500 employees across eight global offices and numerous remote team members, we serve more than 65,000 hospitality clients. Despite our growth, our name has lagged behind, prompting us to rebrand as Lighthouse.

Why Lighthouse?

The decision to rebrand as Lighthouse stems from our commitment to embracing our true identity and accurately representing our expanded scope of offerings.

The name Lighthouse symbolizes our role in illuminating insights, transforming confusion into clarity, and enabling confident decision-making.

As Lighthouse, we consolidate the most accurate, real-time data from multiple sources into a single platform, process it using the latest AI and machine learning techniques, and enhance it with exceptional customer service.

This change marks a significant milestone in our mission to reimagine commercial strategy for the travel & hospitality industry.

What's Changing?

• Our name: Lighthouse signifies our role in illuminating insights, transforming confusion into clarity, and enabling confident decision-making.
• Our brand identity: Our new brand is bold, straightforward, and approachable, reflecting the essence of our platform. Lighthouse embodies modern design, simplicity, and innovation.
• Our logo: Comprising three beams that bend and reflect, the data stream icon symbolizes a change in perspective provided by light refracting off a surface and the continuous flow of data.
• Our platform: We've seamlessly consolidated various products and data sets into a single commercial platform, enhancing the user experience.

A Commitment to Innovation and Trustworthy Insights

What hasn't changed? Our commitment to listening to our customers, continuous innovation, and delivering exceptional customer service. While our name and capabilities may be new, our core values remain steadfast.

We view our clients as true partners, with your success driving our unwavering commitment to delivering the best commercial platform for revenue professionals, hospitality operators, short-term rental companies, investors, and asset managers.

We envision a hospitality world where data-driven decisions are the norm, and every property, regardless of size, has the tools to compete effectively and efficiently.

As Lighthouse, we're here to help you see the data more clearly, make decisions faster, and drive more revenue.

Welcome to a New Era of Hospitality Intelligence.

Welcome to Lighthouse.

CLICK HERE to read the original announcement and watch the video.