ExploreTECH proudly announces the addition of Triptease, a global leader in direct booking optimization for hotels, to its digital marketplace designed specifically for the hospitality industry in the Middle East and Africa. This partnership marks a significant step in ExploreTECH's mission to transform tech procurement for hospitality professionals in the region.

Triptease is trusted by 10,000 hotels worldwide to increase direct bookings and drive revenue. The Triptease Platform is built to help hotels reclaim control of their distribution and boost direct revenue. By identifying a hotel's most valuable guests, the platform operates across the entire customer journey—from acquisition to conversion—to ensure guests book directly with the hotel.

Through this collaboration with ExploreTECH, Triptease can broaden its reach in the Middle East, providing its powerful tools and insights to hospitality professionals in the region. Triptease's technology helps hotels cut down on wasted ad spend and increase direct bookings, whether through automated matching of lower-priced OTAs in metasearch results or by personalizing websites and mobile experiences for specific guests in real-time.

"Triptease is excited to join forces with Explore Tech to give hotels the tools to stop wasting ad spend and start driving direct bookings. From automatically matching lower-priced OTAs in metasearch results to personalizing your website and mobile experience for specific guests in real-time, Triptease believes that great marketing comes from great data, and has the tools to empower every hotelier,”  said Baris Borucu, Triptease Commercial Director MENA & Southeastern Europe. 

 The partnership between ExploreTECH and Triptease is rooted in shared values of innovation, customer satisfaction, and business growth. Together, they aim to empower hospitality industry professionals in the Middle East and enhance guest experiences throughout the region.

 "ExploreTECH is pleased to welcome Triptease to our community, providing hospitality professionals in the Middle East and Africa with access to leading-edge tools for driving direct bookings." "We believe that partnerships like this enhance our ability to offer innovative solutions to the hospitality sector, enabling businesses to streamline operations, reduce costs, and improve the guest experience. By working with Triptease, we're taking another step towards creating a comprehensive and transformative technology marketplace for the region's hospitality industry.," stated Ralph Melis, Co-Founder and COO of ExploreTECH. 

Click here to learn more about Triptease.
Visit Triptease at www.triptease.com