In the ever-evolving landscape of the hospitality industry, technological innovations play a pivotal role in reshaping traditional practices. RobosizeME, founded and operated by seasoned hoteliers, is at the forefront of this transformation, aiming to revolutionize hotel operations through specialized process automation solutions. This article explores the challenges faced by the hotel industry and details how RobosizeME's tailored automation strategies are poised to bring about a paradigm shift in hospitality operations.

Challenges in the Hotel Industry

The hotel industry has encountered substantial transformations in recent years, marked by heightened competition, evolving guest expectations, and operational complexities. To thrive in this dynamic environment, hotels must embrace cutting-edge technologies, with process automation emerging as a crucial tool for streamlining operations, enhancing guest experiences, and optimizing resource utilization.

• Operational Inefficiencies: Manual processes create bottlenecks, impacting efficiency and staff productivity.
• The "Big Quit" and Skilled Labor Shortages: Post-pandemic trends, such as the "Big Quit," contribute to a loss of experienced talent, resulting in shortages.
•  Rising Labor Costs and Inflation: Increased operational costs add to the financial strain on hotels.
• High Staff Turnover: Frequent turnover leads to decreased productivity and additional training costs.
• Guest Expectations: Modern guests demand personalized experiences and efficient services.
• Data Security: With the rise of digital transactions, ensuring data security becomes paramount.

RobosizeME Solutions: Bridging the Gap with Process Automation

Founding Principles

RobosizeME was established by industry veterans who intimately understand the intricacies of hotel operations. The company's mission is to provide tailored automation solutions that address the specific needs of the hospitality sector.

Customized Automation

Unlike generic automation providers, RobosizeME specializes in creating bespoke solutions for hotels, ensuring seamless integration with existing systems. The company estimates that up to 40% of processes in reservations and front office departments can be automated, ranging from repetitive daily tasks to one-time onboarding processes.

Automation-as-a-Service

RobosizeME introduces an innovative pricing model that eliminates upfront license fees. The all-inclusive package is based on the complexity, volume, and frequency of automation processes, allowing hotels to pay only for the portion of the license consumed by their specific automations.

RobosizeME’s Key Features

• No Upfront License Fees: Eliminating the burden of buying licenses upfront.

• Industry-Specific Understanding: RobosizeME's background in the hospitality industry ensures tailored solutions.

• Increased Accuracy and Lower Costs: Automation leads to precision and cost savings.

• Reducing Repetitive Chores: Automation handles routine tasks, freeing up human resources.

• Maximizing Human Potential: Automation empowers staff by removing mundane tasks.

• No Interruptions: process automations operate consistently without breaks or vacations.

Process Automation – Useful Insights

Five Automation Terms You Should Know

1.     Process Automation: A series of steps performed without human intervention.

2.     RPA (Robotic Process Automation): Mimics human users, performing tasks through the user interface.

3.     DPA (Digital Process Automation): Involves an API connection, performing tasks using APIs.

4.     IPA (Intelligent Process Automation): Includes AI and is also known as Hyperautomation.

5.     BPA (Business Process Automation): An umbrella term covering all the above.

Five Benefits of Process (Hyper)-Automation

1. 
   Cost Savings and Resource Optimization: Significant cost savings through reduced manual labor and better resource utilization.
2. Adaptability and Scalability: Designed to be adaptable and scalable, integrating easily into existing processes.
3. Increased Efficiency and Productivity: Precision and speed in performing repetitive tasks lead to enhanced efficiency.
4. Technological Advances: Evolving with AI, machine learning, and IoT for more sophisticated automation.
5. Impact on Employee and Guest Satisfaction: Empowering staff with meaningful responsibilities, enhancing guest satisfaction.

Overcoming Automation Challenges

Integration Challenges

RobosizeME ensures smooth integration with existing hotel management systems, collaborating with major PMS vendors and being a UiPath Managed Service Partner. This minimizes disruptions during implementation.

Training and Adoption

RobosizeME offers automation as a service exclusively for hospitality businesses, eliminating the need for extensive employee training. The focus is on empowerment rather than job displacement.

Resistance to Change

Effective communication and change management strategies are crucial to overcoming employee resistance. RobosizeME emphasizes empowering employees and maintaining their exceptional hospitality abilities.

Security Concerns

RobosizeME uses secure and scalable technology, complying with GDPR and encrypting data during rest and transit. The company prioritizes data security, ensuring safe transmission of sensitive information.

Cost of Implementation

RobosizeME includes all software licenses as part of its service offering, minimizing upfront costs. The company uses license pooling, allowing hotels to pay only for the bandwidth they actually use.

Five Tips to Get Started with Process Automation

1.     Find the Right Automation Partner: Choose a partner with a deep understanding of the hotel industry.

2.     Assess the Current Process: Optimize processes before automation to ensure efficiency.

3.     Identify the Right Use Cases: Explore cross-departmental tasks for potential automation.

4.     Dedicate a Person/Team: Appoint a dedicated individual/team for oversight and project management.

5.     Implement, Monitor, and Get Inspired: Embrace a continuous cycle of implementation, monitoring, and inspiration for further use cases.

Five Industry Use Cases

1.  Profile Merging: Cleaning up duplicate profiles in the PMS database.
2. Reporting (Commission Tracking): Timely and accurate reporting across the chain for better decision-making.
3. Lanyon Rate Loading: Automatic rate code creation/modification based on RFP pdf forms.
4. Recipe Cost Update: Automated update of recipe costs from inventory management into enterprise management console.
5. Deposit Posting: Automated posting of pre-charged amounts from third-party payment solutions.

Future Prospects in the Middle East

RobosizeME Solutions, with established hotels in Europe and the US, is now well-equipped to serve clients in the Middle East. Linda Girrbach, Co-Founder and Head of Hospitality Consulting, has relocated to Dubai, facilitating direct engagement with clients in the region. With partnerships in the United Arab Emirates, RobosizeME anticipates advancements in AI, machine learning, and IoT, aiming to continually enhance its automation solutions.

Testimonials from clients like Asif Patankar, Corporate Director of Information Technology at Story Hospitality in Abu Dhabi, highlight the positive impact of RobosizeME's automation solutions. The implementation of automated processes has significantly saved time and effort, contributing to the quality of services and guest satisfaction.