There’s nothing more painful than putting hours of work into an email strategy that doesn’t deliver a decent return on investment (ROI). That’s why we’ve gathered the top-performing hotel and e-commerce email strategies you can easily implement today.
Outside of hospitality, email is one of the most profitable channels available — for every $1 spent on email marketing, the average ROI is $42. While many hotels use email marketing for post-booking communications, such as pre-arrival, in-stay, or driving loyalty, few are maximizing their potential for revenue generation and new bookings.
The problem is that most hotels don't have easy access to the right data about their customers. This, coupled with outdated tech systems, and a lack of time and resources, means that hotels continue to overlook a key opportunity in email marketing.
This guide explores the impact that email marketing can have across the entire customer journey, with real-life examples from Point.A Hotels.
Turn email into your most profitable channel by downloading the Hotelier’s Guide for tips on:
- Capturing more emails from potential guests
- Email tricks to steal from leading e-commerce brands
- ‘Set-and-forget’ emails to increase bookings
