Cendyn, a leading integrated hotel solutions provider, has announced a significant rebranding and product consolidation initiative at ITB Berlin, reflecting its commitment to empowering hoteliers worldwide to enhance revenue streams and guest experiences.
The unveiling of Cendyn's revamped brand identity comes alongside the introduction of a consolidated suite of products aimed at optimizing hotel revenue generation.
Bolstered by an expanded team in Europe, the Middle East, Africa (EMEA), and Asia-Pacific (APAC), Cendyn is poised to meet the evolving needs of its growing customer base.
At the core of Cendyn's new value proposition is its Revenue Growth Package, fueled by artificial intelligence (AI) technology. This comprehensive solution is tailored to unlock the full revenue potential of hotels in today's digital landscape, emphasizing the importance of establishing a robust online presence.
With the majority of hotel searches occurring on Google, Cendyn's Revenue Growth Package employs advanced metasearch and paid search strategies to ensure hotels rank prominently and attract direct bookings. By leveraging competitive pricing and personalized marketing through Cendyn CRM, hoteliers can offer bespoke experiences to guests while minimizing reliance on third-party booking platforms.
Despite the surge in direct online bookings, online travel agencies (OTAs) have managed to reclaim a significant portion of the market. Cendyn's holistic approach aims to empower hotels to regain control over their revenue streams by maximizing direct bookings and minimizing commission costs.
In tandem with the brand overhaul, Cendyn has reinforced its technology, services, and account management teams to support its ambitious expansion plans. With double-digit growth in its workforce over the past year, Cendyn now boasts a global team of over 750 professionals serving more than 32,000 hotel customers across 150 countries.
Jack Blaha, CEO of Cendyn, highlighted the company's evolution and commitment to driving hotel success through innovative solutions.
"Cendyn has massively evolved over the past couple of years, taking time to develop a fully integrated platform following the acquisition of several key technology partners," said Jack Blaha, CEO, Cendyn. "Our new visual identity captures the momentum and growth hotels can achieve through our extensive range of products and services. It's important that every guest interaction provides an opportunity to nurture relationships as well as maximize profit. Our integrated technology underpins these relationships to help hoteliers make sense of digital marketing and create deeper human connections for continual success."
Cendyn's integrated platform provides hotels with a seamless advertising strategy, ensuring marketing spend makes the most impact and converts more profitable revenue.
"We're enabling hotels to leverage all their data, said Blaha. "By using AI to create audiences, identifying and communicating with people who should be your customers, hotels are able to allocate marketing budgets in a more targeted manner, spending it where it makes the most difference and converts the most profitable revenue."
Cendyn's Revenue Growth Package is now available, providing hoteliers with a comprehensive toolkit to drive business growth and enhance customer lifetime value across every touchpoint.
For more information on Cendyn's rebranding and product offerings, visit cendyn.com.
In an era of evolving consumer behaviors and increasing competition, Cendyn's strategic repositioning underscores its commitment to empowering hoteliers with the tools and insights needed to thrive in today's dynamic hospitality landscape.
