Atomize, a leading provider of revenue management solutions, has announced a new partnership with Makarem Hotels, a well-known hospitality group based in the Kingdom of Saudi Arabia. The partnership will allow Makarem Hotels to leverage the benefits of a modern RMS to optimize its pricing strategy and maximize revenue opportunities.
Makarem Hotels, a brand of reputable Dur Hospitality, has been looking for a solution that would replace their traditional and complex RMS system. They sought an easy-to-use RMS with sophisticated pricing technology that could help them collect and analyze data and make better pricing decisions. As the market in Makkah is extremely dynamic and changes quickly, Makarem Hotels needed a system that could respond to market shifts in real time. The partnership with Atomize is an important milestone for the company, expanding Atomize's business in Saudi Arabia and the Middle East. Makarem Hotels is considered the primary Saudi brand for business partners, combining spirituality, hospitality, and practicality.
The partnership is a testament to Atomize's commitment to providing innovative revenue management solutions to the hospitality industry. Atomize's technology is designed to help hotels respond quickly to market changes and maximize revenue opportunities, making it the ideal partner for Makarem Hotels.
"Atomize continues to expand its growth in Saudi Arabia, and we are thrilled to work with the reputable Dur Hospitality and another acknowledged hospitality group in the region like Makaram Hotels. It's clear to me that Makaram Hotels are looking for innovative solutions that can help them grow and improve the efficiency of their operation. We are happy to be part of their growth journey and look forward to supporting their expansion with our cutting-edge RMS in Saudi Arabia," says Marco Kleiner, VP of Global Sales at Atomize.
The partnership between Atomize and Makarem Hotels is expected to deliver significant benefits to both companies, and it demonstrates Atomize's continued success in providing innovative revenue management solutions to the hospitality industry.
About Atomize
Atomize delivers a cloud-based software, “Software as a Service (SaaS)”, in the form of a Revenue Management System to the hotel industry. Atomize software optimizes and automates the pricing of hotel rooms and is a solution that has a growing demand from hotels and hotel groups that experience a reality with less staff and an increased need for automation and improved profit margin.
The Atomize solution demonstrates that a sophisticated SaaS solution does not have to be complex and expensive to manage. Atomize vision is to become the world leader in pricing of perishable goods and services.
Atomize is a Swedish company with its headquarters in Gothenburg and operates on a global market, the software is used in over 50 countries, on 5 continents, by hotels ranging in size from 50 to 1250 rooms.
About Dur Hospitality
Dur Hospitality is a leading Saudi hospitality company established in 1976, recognized for its extensive record in managing, developing and operating a wide portfolio of hotels and residential compounds across the Kingdom of Saudi Arabia.
